This relates mainly to the Z-CARD® entrepreneurial story of developing a brand from concept to maturity
A marketer by background, I have been lucky enough to be integrally involved in creating and driving the Z-CARD® brand from inception to a worldwide network which now has 18 production hubs, 60 offices and works with 86 of the top 100 brands.
The Z-CARD® concept is to deliver concise and relevant information in an interactive, fun and retainable format. The original paper origami Z-CARD® was patented across the world and the portfolio has developed from that single product start.
Among the many professional experiences I have gained, I have learnt a lot about patents, trade marks, contracts and seen the inside of more court rooms than I might wish! I have travelled the world and have met and worked with inspirational entrepreneurs from more than 60 different countries.
My greatest pleasure has been in running Z-CARD® Ltd (the European licensee company) from 2003-2015, developing a great team and working with and learning from a fantastic group of colleagues. United by a mutual enthusiasm and belief in delivering quality and value to our clients, we worked hard together and created a fantastic company environment where good people could and did excel.
Managing Director and Owner of Z-CARD® Ltd. Specialist marketing company and licensee of the Z-CARD® brand, working and employing throughout Europe. Originally bought company out of receivership and turned round to profit and growth, winning SLB best marketing and best company awards and Chartered Institute of Marketing, best SME of the Year.
Marketing and Communications Director for Z Industries. Partnering with the inventor, developed the Z-CARD® brand and worldwide licensee network from concept to actualisation.
Business Turnaround – Bought Z-CARD® Ltd out of receivership and returned to profit within 3 years.
Brand Development – Developed Z-CARD® into an international brand and set up and ran international network providing central marketing and sales support.
Presentations – Enjoy presenting in public and have appeared in interview or presenting for CIM, BCham and on Sky News (Jeff Randall Show).
Licensing – Set up and ran international network providing central marketing and sales support.
• Brand Development
• Public Speaking
• The Maynard School, Exeter 1970 – 1980
• Durham University 1980 – 1984
Running, Diving, Sailing, Theatre, Music, Writing, Travelling
• Marketing Consultancy and Charity Trusteeship
. Property management
. TEFL qualified